CPM Marketing Group Inc., headquartered in Madison, Wis., is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications.
CPM Marketing Group introduces its Perceptual Profiles system, developed to enhance CRM campaigns through psychographics. Perceptual Profiles is an individual-based healthcare modeling system that defines how a healthcare message should be constructed to increase its effectiveness for a specific responder.
Perceptual Profiles is based on an individual’s beliefs of health and healthcare. CPM’s proprietary system is rooted in historic market research and completed through an innovative combination of database and survey research. Perceptual Profiles places individuals from a hospital’s CRM database into one of six segments which can determine messaging and match individuals with appropriate attributes that drive direct response messaging.
Perceptual Profiles can guide in the development of communication packages and increase response rate. Direct response is one of the best ways to achieve the conversion from need to action. The effectiveness of direct response is enhanced by matching message attributes to an individual’s psychographics. CPM’s system can help create a better message that resonates with an individual and cause them to take up an offer.