New CRM Strategy for Oracle – CRM News
Oracle’s business strategy has significantly changed with the acquisition of Siebel System. In their new CRM strategy, Oracle will not force upgrades to the new technology. Oracle target is to become the leading vendor in CRM global market.
Oracle has claimed to be the number one CRM vendor with five million users. This why Oracle is based on the number of people and not sold licenses.
After the integration of Siebel system, Oracle received 150 million registered self-service users. In this moment Oracle already begun the integration of its products: Oracle E-Business Suite, Siebel, PeopleSoft and JD Edwards EnterpriseOne CRM
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The focus is on developing and enhancing end-to-end business processes.
Simpson added that Oracle was also addressing the on-demand CRM model pioneered by Salesforce.com. This is where the software is hosted remotely and delivered via a web browser. There is a debate within the CRM market over the merits of the traditional on-premise model — where the software is bought and runs on servers in a company’s offices — versus the on-demand approach.
“We’ve got really good product offerings for both,†said Simpson, who admitted that Oracle was not in a dominant position in that part of the market. “I will acknowledge that another vendor has helped define the on-demand market… but we’ve overtaken them in terms of product capability.â€
Silicon republic article on Oracle unveils CRM strategy