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CPM Marketing Group Inc., headquartered in Madison, Wis., is a pioneer in the development of Customer Relationship Management (CRM) solutions, including database development, intelligent healthcare marketing systems and predictive market segmentation. CPM’s integrated solutions allow healthcare organizations to maximize their customer relationships through market analysis, strategic planning and targeted personal communications.

CPM Marketing Group introduces its Perceptual Profiles system, developed to enhance CRM campaigns through psychographics. Perceptual Profiles is an individual-based healthcare modeling system that defines how a healthcare message should be constructed to increase its effectiveness for a specific responder.

Perceptual Profiles is based on an individual’s beliefs of health and healthcare. CPM’s proprietary system is rooted in historic market research and completed through an innovative combination of database and survey research. Perceptual Profiles places individuals from a hospital’s CRM database into one of six segments which can determine messaging and match individuals with appropriate attributes that drive direct response messaging.

Perceptual Profiles can guide in the development of communication packages and increase response rate. Direct response is one of the best ways to achieve the conversion from need to action. The effectiveness of direct response is enhanced by matching message attributes to an individual’s psychographics. CPM’s system can help create a better message that resonates with an individual and cause them to take up an offer.

Tags: open source, CPM, news, CRM, software, CRM news, system

NetSuite Inc., the on-demand business-management software provider controlled by Oracle Chief Executive Larry Ellison, said Monday that the auction for its proposed initial public offering of common stock has begun. NetSuite is conducting the offering as a modified Dutch auction.

NetSuite is offering 6.2 million common shares in the offering. In previous Securities and Exchange Commission filings, NetSuite said the IPO is expected to price between $13 and $16 each.

Based on the anticipated price range, NetSuite would have a market capitalization of $773.6 million to $952.2 million. Assuming an offering price of $14.50 per share, the company expects to raise net proceeds of about $80.9 million from the IPO, after fees and expenses.

NetSuite plans to use the net proceeds to repay the outstanding $8 million balance on the company’s secured line of credit with its controlling shareholder Tako Ventures LLC. NetSuite said it may also use some of the proceeds to make acquisitions.

The underwriters have an option to buy up to 930,000 additional shares from NetSuite and a group of selling stockholders, including Chief Executive Zachary Nelson and Chairman and Chief Technology Officer Evan M. Goldberg. Goldberg, a former Oracle employee, started the company in 1998 with Ellison’s help.

Tags: news, NetSuite, IPO Auction, start, Oracle, CRM News

Salesboom.com is a leading industry provider of on demand Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) business software services to over 30,000 subscribers and 3500 customers in over 159 countries. Customers include LexisNexis, Transcontinental and Gannett Company. Salesboom SaaS solutions help SMBs improve Sales, Marketing, and Customer Service and manage Inventory, Accounting, and Human Resources processes, on demand.

Salesboom.com will offer Two-Factor Authentication Security to its customers. With phishing scams on the rise Salesboom.com’s new database security standards ensure that your CRM database security and integrity will never be breached by phishing scams.

Ever increasing pressure on internet database security has sparked Salesboom.com to take a proactive approach in order to maintain their flawless database security track record. Recently customer security became an issue with Salesforce.com when a phishing scam successfully retrieved an employee’s password granting them access to a Salesforce.com contact list. With access to this database phishers were able to contact clients of Salesforce.com to carry out their scam on them. This phishing scam and future occurrences could be avoided with implementation of Two-Factor Authentication Security.

Tags: CRM, news, open source, salesforce, salesboom, internet, database, security, CRM news

It is believed it is increasingly important for Microsoft to act more as a single company and for users to view Microsoft as offering a single strong value proposition based on 6 product businesses merging into one services offering. This is true, however, only if you assume that Microsoft’s still unspoken strategy is to become a services company.
The services approach is Microsoft’s strategy of the future because, hidden by the SEC segmentation but revealed by a 6 market taxonomy perspective, investors will see that Microsoft is already looking at Windows and Office as end games. It is looking at ways to change the IT user’s total experience to spur the next decade of Microsoft growth. In addition, we believe Microsoft will preempt the open source software (OSS) movement over the next decade—by joining it. The current price of $33 doesn’t fully reflect our expected long-term scenario for Microsoft.

Products covered in this report include:

- Vista
- AS/400
- Windows Server 2003
- BizTalk Server
- SQL Server
- Duet
- IBM Notes
- NetWeaver
- QuickBooks

Tags: open source, Microsoft, software, business, CRM, CRM news