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AsiaInfo Holdings, Inc. will be developing a CRM interface for Shanghai Unicom to enable the company to combat the growing demands of consumers and at the same time meet the growing competition in China’s telecom market. The CRM solution is geared to manage the entire customer lifecycle. TMCnet reports:

“The Customer Management platform will give Shanghai Unicom a deeper understanding of customer needs and enable them to make prompt business decisions and adjustments to their marketing strategy,” said Steve Zhang, President and CEO of AsiaInfo, in a press release.