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It is not enough for a CRM software to be feature-packed; it is also important for the software to facilitate ease of use and offer a "complete" solution for an organization’s needs. Gartner has focused on both these facets in its just published analysis of the CRM market place in North America and Europe. The report places global management consulting and outsourcing company Accenture at the top of the heap.

According to Gartner, Accenture has kept its focus on helping clients upgrade their market and customer strategies. Finanzen quotes Woody Driggs, Accenture managing partner, CRM:

CRM can be a powerful growth engine when companies use it to put the customer at the center of everything they do. The winners will be those organizations that consistently leverage every customer interaction, across every customer channel to reinforce their brand image and to drive customer loyalty.