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It is believed it is increasingly important for Microsoft to act more as a single company and for users to view Microsoft as offering a single strong value proposition based on 6 product businesses merging into one services offering. This is true, however, only if you assume that Microsoft’s still unspoken strategy is to become a services company.
The services approach is Microsoft’s strategy of the future because, hidden by the SEC segmentation but revealed by a 6 market taxonomy perspective, investors will see that Microsoft is already looking at Windows and Office as end games. It is looking at ways to change the IT user’s total experience to spur the next decade of Microsoft growth. In addition, we believe Microsoft will preempt the open source software (OSS) movement over the next decade—by joining it. The current price of $33 doesn’t fully reflect our expected long-term scenario for Microsoft.

Products covered in this report include:

- Vista
- AS/400
- Windows Server 2003
- BizTalk Server
- SQL Server
- Duet
- IBM Notes
- NetWeaver
- QuickBooks

Tags: open source, Microsoft, software, business, CRM, CRM news