CRM News – RightNow Buys Salesnet

In a significant development, CRM vendor RightNow Technologies, Inc. has acquired Salesnet, Inc. Salesnet, Inc. is an on-demand software firm, which has focused on sales and workflow automation. The integration between the Salesnet applications and RightNow applications will be completed within a few months. According to the terms of the acquisition, Salesnet’s corporate office in Boston will become RightNow’s Boston office. It will manage development, sales and marketing operations.

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With the acquisition, RightNow adds 26 employees and a dozen offshore development contractors with experience in sales automation products to mid-market and enterprise customers.