What is CRM?

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CRM (Customer Relationship Management) is a commercial strategy which wants to establish profit relations and long term relationships with clients. Today, CRM is integrated in all company departments. Information’s management is sustained and the company knowledge is kept in safe. Only one and unique data base with addresses, gives complete files of the clients and assure sales control.
Any CRM solution permit to implement this strategy in your teams for: sales, marketing and clients support.

Tags: open source, CRM, open source CRM, strategy, solution